Bridgeline’s HawkSearch Introduces Multi-Site Management Feature

WOBURN,MA—Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-poweredmarketing technology, has unveiled Multi-Site Management (MSM) the latestnew feature for HawkSearch.

HawkSearch’s new Multi-SiteManagement (MSM) allows organizations to centrally manage multiple websites,while still providing local sites the flexibility to tailor content for theirmarkets. MSM was developed for a HawkSearch customer managing campaigns across750 websites. MSM is ideal for scenarios where multiple teams oversee numerouslocal sites, providing streamlined and efficient management of both local andglobal merchandising campaigns. For example, a retail chain can use MSM to pusha new product line to all stores, while allowing each location to adjustpromotions based on regional preferences or inventory levels. This featureoffers corporate scale and control while giving stores the flexibility to targetspecific merchandising needs.

MSM simplifies the distribution ofproduct updates across hundreds of stores by using a powerful indexingcapability that automatically delivers data feeds and updates to all localindexes through a single procedure.

Ari Kahn, CEO of Bridgeline,stated, “B2B distributors and franchises often struggle to manage a vastnetwork of store websites. The HawkSearch Multi-Site Management featurestreamlines this process by enabling corporate offices to oversee globalconfigurations while empowering local managers to tailor merchandisingcampaigns and rules to their specific markets. This approach simplifiesmanagement, reduces costs, and boosts revenue by addressing local demandseffectively.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

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Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com