Welcome to our Media Kit

1. Title Length

60 characters or less including spaces

2. Blog Length

750 - 1,500 characters

3. Tone and Style

• Educational
• Informative  
• Not spammy  
• Conversational but professional  
• Consistent with brand tone on website

4. Originality and Uniqueness

• Content must be unique and submitted posts should not be published elsewhere.
• Include unique insights, perspectives, or personal experiences to make the content more valuable and engaging.

5. Formatting and Structure

Include the following where appropriate to enhance readability and SEO:  

• Headings
• Subheadings
• Bullet points, and  
• Paragraphs  

6. External Links

• No competitor links
• Links should be on topic
• Use educational and authoritative links where relevant
• No spam
• Avoid excessive linking
• Prioritise internal links to our website

7. Quality Standards

• Make sure to proofread work for spelling, grammar, and punctuation errors.
• Provide well-researched, accurate, and up-to-date information to ensure valuable and trustworthy content to your audience.

8. SEO Considerations

• Research and use trending keywords appropriately (no keyword stuffing).
• Provide an SEO optimized meta description and title tag.

9. Review and Approval Process:

• Blogger pitches topics
• Topic selected  
• Outline sent through and approved  
• Blog submitted and reviewed  
• Sent back to blogger for edits if needed  
• Modifications finalized then publication

1. Rights and Attribution

• Guest bloggers retain authorship of their content, but with permission granted to publish on our website.

2. Guest Author Bio and Promotion

• Guest bloggers can provide a short (2 sentence max) bio, link, and photo
• The link can be to LinkedIn or to a personal website etc