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eCommerce 360 User Manual

HawkSearch

Haven't created an account yet? Please refer to here for detailed instructions before you move on to the next steps.

Configuration

1. Please go to the Settings.

2. Please navigate to the HawkSearch section and click on Configure.

3. Please select Yes in Enabled.

4. Please enter the domain of the environment you want to configure.

In order to view reports in specific HawkSearch environment, please enter the corresponding domain into the Domain field:

  • To access reports in Development environment, enter http://dev.hawksearch.net/
  • To access reports in Test environment, enter http://test.hawksearch.net/
  • To access reports in Production (Non PCI) environment, enter http://dashboard-na.hawksearch.com/‍
  • To access reports in Production (PCI) environment, enter http://dashboard-asia.hawksearch.com/

If you are not sure about the environment you want to configure, please go back to HawkSearch’s dashboard and check the URL.

5. Please enter your Hawk engine's API key.

‍You can find your API key in HawkSearch by:

  1. Go to Admin
  2. Go to Account Info
  3. Scroll down to Setup Info
  4. Copy API key

‍For those utilizing a multi-engine management structure, we kindly ask you to select the checkbox next to Group API Key and then input your group API key (i.e., the API key of the parent or corporate/control engine). If you happen to have multiple Group API Keys, you can conveniently separate them using a comma, like so:

[<group API key 1>, <group API key 2>, <group API key 3>, <group API key 4>]

6. Please click Save

7. Please go to HawkSearch in the left navigation and see your advanced report in action!

Reports

Daily Searches

The "Daily Searches" report presents a clear picture of your website's internal search activity over a specified date range. It comprises a detailed line graph and a corresponding table, showcasing daily search counts. This report can help you with:

  1. Trend Identification: Understand the daily fluctuations in search volume, helping to identify trends or patterns.
  1. Performance Measurement: Monitor the effectiveness of your search functionality by tracking daily search totals.
  1. Optimization Opportunities: Use these insights to identify potential areas for enhancing search functionality and user engagement.
  • Date: Date of the daily reported number of searches
  • Searches: Number of searches on the specific date

Top Queries

The "Top Queries" report provides an insightful snapshot of your search activity within a specified date range. It includes a dynamic line graph and a comprehensive table, allowing you to track and analyze search behavior. This report can help you with:

  1. Data-Driven Insights: Understand popular queries and their effectiveness to inform improvements in search functionality.
  1. Trend Analysis and Optimization: Visualize query trends to identify patterns and optimize the search experience.
  1. Content and User Experience Enhancement: Utilize common search queries to guide content strategy and boost user experience.

**Please click on the table to visualize the trends of different query**

  • ‍Query: Value of the query ‍
  • Searches: Number of the times visitor searched for the query ‍
  • Clicks: Number of the times visitor clicked on the query ‍
  • Click Rate: Percentage of visitor that clicked on the query after searching it, this is calculated by dividing the Clicks by the Searches.

Daily Spelling Suggestions

The "Daily Spelling Suggestions" report shows you the number of times the "Did You Mean" match was recommended on the site or the keyword was autocorrected based on your account settings. This report can help you with:

  1. User Experience Enhancement: The Daily Spelling Suggestions report aids in refining search functionality, ensuring users find exactly what they seek.
  1. Data Accuracy Verification: This report enables you to proactively monitor and address potential discrepancies in data indexing and configuration.
  1. Search Functionality Optimization: Harness the report's daily metrics to continually improve your site's search capabilities for a seamless user journey.
  • Date: Dates on which users used site search
  • Count: Number of times Autocorrect or Did You Mean provided suggestions or corrected search term on the date

Queries with Poor Results

The " Queries with Poor Results " report provides data about the keywords that the user is looking for and not finding results on the site. It lets you know what related products or content users expect to see on your site and allows you to fine tune the search results accordingly. This report can help you with:

  1. Uncover User Expectations: Unearth crucial insights into user behavior and unmet needs by pinpointing unsuccessful search queries.
  1. Boost Search Efficiency: Improve user experience by identifying zero or low result queries and efficiently redirecting them to relevant content.
  1. Content or Product Offering Expansion: Leverage search data to enhance your content or product offerings, addressing gaps identified by low-result keywords.
  • Query: Term that was searched that returned 0 results (or number set in Poor Results Threshold filter)
  • Count: Number of times the keyword was searched

Conversion Tracking Summary

The " Conversion Tracking Summary" report provides granular insights into how specific search terms influence user conversions, bridging the gap between site interaction and profitability. It offers invaluable data, guiding optimization of your offerings and user engagement strategies. This report can help you with:

  1. Optimize Conversion Pathways: Use the report to fine tune search terms that effectively trigger conversions, enhancing the user journey.
  1. Quantify Financial Returns: Leverage order data linked to search terms to understand their direct financial impact on your operations.
  1. Harness Keyword Power: Discover high-performing keywords to better align your content, services, and products with user searches.
  • Query: Terms that have been used for searches in sessions where a purchase was made
  • Count: Number of times the keyword was used
  • # of Orders: Number of orders placed in the same session as the keyword was searched
  • Total [$]: Total amount of all the orders placed in sessions when the keyword was searched  
  • Avg. Order [$]: Total divided by # of Orders - reflects the average order amount assigned to the keyword
  • Conversion [%]: # of Orders divided by Count - reflects the percent of sessions that resulted in a sale when searching the keyword

Conversion Tracking List

The " Conversion Tracking List " report offers a deep dive into how specific search terms directly influence conversions over a defined date range. It delivers a detailed view of user search behaviors, linking keywords to specific order values, thus providing actionable insights to enhance profitability. This report can help you with:

  1. Keyword-to-Conversion Insights: Explore the influential relationship between specific search terms and subsequent conversions.
  1. Understand Search Behavior Impact: Gain a nuanced understanding of user search behaviors that drive conversions.
  1. Measure Order-Specific Financial Impact: Link specific search terms to their financial impact, enabling data-driven decision making.
  • Query: Term that was used prior to an order being placed  
  • Date: Date on which an order was placed in the same session as using site search
  • Order #: Order number
  • Total [$]: Total amount of the order placed in sessions when the keyword was searched