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Here's What You Need in Your Marketing Technology Stack

The marketing technology landscape (and the technology landscape in general) is constantly changing and putting more pressure on the marketing department to attract and nurture leads. The good news is that this technology is also capable of providing the ability to automate repetitive efforts like data entry, segmenting leads, and serving content for greater efficiency.

The marketing technology landscape (and the technology landscape in general) is constantly changing and putting more pressure on the marketing department to attract and nurture leads. The good news is that this technology is also capable of providing the ability to automate repetitive efforts like data entry, segmenting leads, and serving content for greater efficiency. Read on for three technologies that need to be in every marketer’s tech stack!

1. Marketing Automation Software

Equip your organization with tools and automated processes to convert prospects to leads and keep leads engaged until they are ready to purchase. Tools include data capture forms, list segmentation, lead nurturing and scoring, email marketing, content personalization and more.

2. Social Media Management Platform

Organizing social media efforts can help integrate your social efforts with overall business goals. View content calendars, schedule posts for multiple social channels, track the results of social campaigns, and use data to identify top-performing tops and content.

3. Data and Analytics Tool

Uncover performance data about your website, acquisition statistics, and visitor activity and behavior. By learning about your visitors, where they come from, and what pages they visit the most, you can increase website traffic, and identify key conversion points along the customer journey. This data is also important for diagnosing potential issues on your site.

What technologies do your marketing department have in their toolbox? Let us know in the comments below!

 


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