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B2B & B2C Manufacturing eCommerce: Triumph Motorcycles’ Simple Multimarket Solution

Triumph Motorcycles is the largest British motorcycle manufacturer. To reflect emerging trends in the manufacturing industry’s eCommerce strategies, support supply chain logistics and accommodate B2B and B2C sales needs they needed to update their website. By utilizing Bridgeline’s eCommerce, content management and marketing automation products, they increase mobile traffic and online revenue, as well as unify their B2B and B2B eCommerce offerings. more

  • Dec 04, 2017

Perpetual vs. SaaS: 5 Reasons to Switch Licensing Models

Software-as-a-Service (SaaS) solutions operate on a licensing and delivery model in which software is licensed to a user on a subscription basis and centrally hosted. more

On-Page Optimization: Don't Get Lost in the Holiday Shuffle

If your website sells anything at all I’m sure you’re getting geared up for Cyber Monday – but what if your website isn’t optimized? What if most of your visitors are coming to your site for a specific product and it’s buried behind multiple clicks?more

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