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Social Media for Franchise: Giving a Face to the Corporate Name

While corporate may have social media channels they use for national (or international) marketing campaigns, it is important for franchisees to be socially present on a local level.

While corporate may have social media channels they use for national (or international) marketing campaigns, it is important for franchisees to be socially present on a local level. Social media can be used to establish community awareness, attract customers and promote special offers – all with minimal effort and for free.

social media app icons

1. Be Exclusive

A good incentive for gaining followers and increasing engagement is to have offers available through social media to those who follow you or help promote your profile using Facebook “likes,” Twitter “retweets” and Instagram “follows.” Start by posting about it on your various social media profiles or posting signage if you have a brick-and-mortar storefront, giving short, clear instructions on how to “win.”

2. Use Multimedia

Regardless of your industry, you should be employing various forms of multimedia across your social platforms. Insert quote about Facebook here. Customer success stories, product reviews, and promotional and/or instructional photos and videos are all effective ways to give your social media more life and create a more interactive experience.

3. Get Involved in the Community

The best thing you can do to raise awareness and generate leads on a local level is to be present in the community. Sponsoring events, partnering with businesses for promotions and engaging with other business owners and local users on social media put a face to your franchise and allow you to connect on a personal level.


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