Commerce & CMS: 5 Tactics to Increase Your Bottom Line

Retailers must invest in new technologies to customize consumer experience, engage savvy consumers and address emerging channels like social, mobile and web personalization.

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5 Tactics
to increase your bottom line

1

ABANDONED CART
AUTOMATION

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2

CONTEXTUAL
INTELLIGENCE

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3

PRICE
OPTIMIZATION

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4

TARGETED
PROMOTIONS

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5

ENGAGEMENT
TOOLS

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1
ABANDONED CART AUTOMATION

TACTIC 1

A visitor comes to your site and leaves before completing a purchase. How can you remind them to come back and finish what they started? So, your visitor got interrupted or maybe wanted to research more about their purchase. There are many reasons why shoppers ditch their online carts. The good thing is you know they’re already interested in your products or services, so how can you bring them back and seal the deal?

Set up your digital content system to automatically send an email to cart abandoners within 24 hours reminding them to come back and finish what they started. You can customize a range of different rules such as time period, messaging and promotions to make your emails relevant to your target audience. When your customers receive a reminder email they’re more likely to return back at a more convenient time.

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2
CONTEXTUAL INTELLIGENCE

TACTIC 2

Personalization is critical for marketers seeking to enhance customer engagement. Consumers today are constantly inundated with information. Break through the noise by offering personalized recommenda/ons based on actual historical data collected about your customers.

 78%

of consumers prefer to buy from brands that use personal informa1on to make shopping experiences more relevant
Digital Trends

Collect data about how an individual is interacting with your brand. You can gather valuable information and understand a customer’s intentions just by knowing a visitor’s device, environment, location, shopping habits and demographics. Tailor promotions or recommendations based on their previous shopping or browsing experiences. Creating a more personalized and relevant experience for shoppers will not only increase their engagement, it will lower your bounce rate and increase your sales and conversions

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Helpful Tips

Does this all sound complicated to you? Well, don’t worry! There are tools available today that will gather this data, help you understand your customers and help you put together aKrac/ve and personalized content. We’re standing by to help at 800-603-9936

3
PRICE OPTIMIZATION

TACTIC 3

Fixed pricing is dead. Manually adjusting the pricing of inventory is impossible. So how does an online retailer keep up with the competion?

Price optimization requires the use of software to help eCommerce companies monitor and adjust pricing automatically based on various factors. The software uses an algorithm to analyze data points such as historic pricing and sales, competitor pricing, supply-and-demand, external market factors and even customer behavior. Online retailers can automa/cally set pricing through a number of strategies to boost sales during slow times and increase pricing during times of high demand to generate more profit.

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When you combine commerce and content across all devices and channels, you can predict the behavior of potential buyers to different prices and ultimately set prices that will maximize operating profit.

4
TARGETED PROMOTIONS

TACTIC 4

Defining your company’s niche market and potential buyers can help you understand your online audience and develop offers that will pique their interest. Luckily, today we have an array of technologies available that constantly spew and record data about the people who browse your site, other sites they’ve visited, their location, historical preferences and more. Use this information to build buyer personas, also known as customer profiles, and develop content and promotions that target their interests based on actual data.

A comprehensive customer profile informed by both commerce and content interactions enables your brand to find the right balance between knowing the needs of your customers and predicting what they’ll need next. You can build a more relevant and engaging experience for customers that will reward your business with loyal, repeat brand fans.

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5
ENGAGEMENT TOOLS

TACTIC 5

If you want to remain competitive and retain customers, know that customer engagement and communications should start before a purchase has been made and then continue well after. Consumers now are always in touch with the brand on various channels and mediums, in both the online and offline worlds.

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Brands need more than product specs and images to sell online. They need to sell the lifestyle or feeling experienced when using their products. To increase engagement, some brands employ creative tools. For example, Sephora created a Product Try-on tool to enable customers to see what they look like while using a certain product and collect their preferences at the same time. Samsung created an augmented reality shark diving experience to show the power of imagination and beauty of their screens. When you weave together engaging content and commerce, you build meaningful relationships with customers along with stronger brand loyalty.

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